“Munch-Kins” was my Major Project for my final year at Western Sydney University. It's a hypothetical low-calorie chip brand targeted at Australian children aged 10 to 15.
The goal is to help children eat healthier snacks with no impact on their caloric intake in a more natural way through vibrant branding, cartoons, and interactivity to reduce obesity in Australian children. Each flavour has its own mascot.
Each bag contains a collectible of said mascot assembled from pieces pushed out of the collectible card. “Munch-Kins” is a fully realised brand with distinct packaging, collectables, a personalised display stall and animated advertising for media platforms accessible to younger audiences.
