Munch-Kins: Fun Pals with Few Cals

“Munch-Kins” was my Major Project for my final year at Western Sydney University. It's a hypothetical low-calorie chip brand targeted at Australian children aged 10 to 15. The goal is to help children eat healthier snacks more naturally, using vibrant branding, cartoons, and interactivity to reduce obesity among Australian children. Each flavour has its own mascot. Each bag contains a collectible of said mascot assembled from pieces pushed out of the collectible card. “Munch-Kins” is a fully realised brand with distinct packaging, collectables, a personalised display stall and animated advertising for media platforms accessible to younger audiences.